Sandrine Szabo – Failcon Switzerland 2013

If we do not give failure some thought, we won’t know how to prevent it. And by obsessing on success, we are predestined for failure. In the digital world, people expect magic, but who can guarantee that you will be innovative enough to enlighten all your customers on a continual basis? Trial and error is the only way on the road to success – and this, too, is a continual process. We have to reprogram ourselves to think of failure, but not as something to be ashamed about, but as a path to success. Sandrine Szabo appeals to our ability to change – and shares many fascinating and candid personal insights with the audience – as well as a helpful little trick.

This talk was recorded and edited by Mark Melnykowycz (Idezo GmbH, Switzerland). Failcon Switzerland was held on April 16, 2013 at Theater Rigiblick in Zurich, Switzerland.