Balz Roth РFailcon Switzerland 2013

Balz Roth, former CEO of, a fashion label, which he founded together with the Freitag brothers, talks openly about how practically unlimited funding, two flagship stores, a magazine and a major record label partner couldn’t stop the innovative idea behind the label to fail fast.

This talk was recorded and edited by Mark Melnykowycz (Idezo GmbH, Switzerland). Failcon Switzerland was held on April 16, 2013 at Theater Rigiblick in Zurich, Switzerland.