Google AdWords for Startups

I recently started a partnership with the the Swiss AdWords Agency Wortspiel (wortspiel.com). As far as I know, they are the only AdWords agency focused exclusively on the needs of startups. Even better, their compensation is performance based.

wortspiel

Wortspiel works for startups like Automattic (WordPress), MOVU and Selfnation, as well as for the corporate startups of Helvetia Insurance. They are a partner of IFJ and the F10 Accelerator.

I would be happy to introduce you to Stefan Vetter, founder, AdWords ninja, communications and media expert; just drop me a line.

WHO

Wortspiel is an AdWords agency for startups, who will help your business grow more quickly and cost-effectively with Google so that you can become a market leader.

Startups are the future of the economy. That’s why the focus on this particular segment.

The agency works with ambitious startups, whose offer has a high service component, and is mainly active in lead generation.

Many leading startups already work with Wortspiel, including Automattic (WordPress), MOVU and Selfnation.

Also are supported several large enterprises and their corporate startups, such as Helvetia Insurance, Migros and American Express.

“We believe that business relationships work best when there’s a win-win situation. That’s why we like to work on a performance basis where your goals and our goals are completely aligned.”

“Our aim is not to be one of the largest agencies, but to be one of the best. We value friendliness, freedom and focus.”
~Stefan Vetter

Wortspiel GmbH is a Premier Google Partner and firmly embedded in a strong network.

WHY

It used to be said that half of every advertising budget is wasted, but it is impossible to know which half. With AdWords that is not the case. Running an online business means being able to precisely monitor conversion rates, i.e. how many paid visits result in a sale. The trick is to find word combinations that entice those visitors who really mean to buy something.

However, AdWords cannot create demand. Even in the digital age high-end brand recognition must be built up over the long term – a process that would include placing adverts in newspapers and magazines. AdWords is best suited for winning those customers that have already made a decision to buy. “Every internet search is the expression of a need”, says the AdWords specialist Stefan Vetter.

COST

Wortspiel believes that business relationships work best when there’s a win-win situation. That’s why they like to work on a performance basis where your goals and their goals are completely aligned.

The aim is not to be one of the largest agencies, but to be one of the best, who values friendliness, freedom and focus.

For example, some agencies are paid with a percentage of advertising revenue. That isn’t always in the best interests of the customer since the more they spend, the more the agency earns. Another approach would be to charge by the hour. But this rewards inefficiency. With a set budget the agency earns more, even when less time is invested in a project. Wortspiel wanted a model that rewards success and so opted for a results based remuneration.

What does that mean exactly?

The more turnover, or the more leads, that are generated for the customer, the more is earned. If goals are not met, the fee is lowered. However, this approach is not suitable for every product. As soon as the set goal corresponds to an offline activity, it doesn’t work. You have to be able to measure success. Wortspiel applies results based remuneration where you can see, for example, how many people have registered with a certain website or how many have clicked on something.

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David Butler

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