William Kanaan – Failcon Switzerland 2013

Entrepreneurship is about experimentation – a methodical procedure carried out with the goal of verifying, falsifying, or establishing the validity of a hypothesis. Being an entrepreneur isn’t about failing, it’s about questioning the status quo, and taking a scientific approach to life. At Google, they broadly follow nine notions of innovation that help guide their behaviour and their approach to experimentation.

This talk was recorded and edited by Mark Melnykowycz (Idezo GmbH, Switzerland). Failcon Switzerland was held on April 16, 2013 at Theater Rigiblick in Zurich, Switzerland.