Dorian Selz – Failcon Switzerland 2013

Dorian Selz started Memonic before the existence of Catch, Evernote and Springpad. However, he and his team soon came face to face with a well-oiled Silicon Valley machine, and it was immediately clear to everyone that Evernote would become the market leader, and that Memonic – manual note taking – would not stand a chance against them. The venture would have to be reconsidered and Squirro – automatic note taking – was born. With Squirro, they may have a product proposition that is a little bit too new, and so their journey takes them from scintillating excitement to being utterly broke – repeatedly. Mr Selz shares three types of failure with the audience: the failure of recognising an opportunity, the failure of getting a team aligned with an opportunity and the failure of not taking advantage of an opportunity in the right way. Peppering his interesting stories of failure with his own personal experiences, facts and insight, Mr Selz shows with honest candidness just how tough the road to success really is.

This talk was recorded and edited by Mark Melnykowycz (Idezo GmbH, Switzerland). Failcon Switzerland was held on April 16, 2013 at Theater Rigiblick in Zurich, Switzerland.